More Trends: March Fleet Sales Decrease Slightly After Strong February
Q1 Rental Fleet Sales Were as Bad as We Thought
Sales into rental fleets for the first quarter of 2022 were the lowest since the first quarter of 2009, when the industry was in the throes of the Great Recession.

The average price for risk units sold through Manheim was up 30% year over year as of figures last month.
Photo: Obi - @pixel6propix/Unsplash
Sales into car rental fleets for the first quarter of 2022 totaled 164,383 units, according to data collected by Bobit. Quarter over quarter, that compares to 292,873 units in 2021, 461,966 in 2020, and 551,828 in 2019. Sales dropped 70% compared to 2019, the last normalized quarter comparison before the covid pandemic.
The first quarter sales total for 2022 was the lowest since the first quarter of 2009, when the industry was in the throes of the Great Recession, according to Bobit data.
“The data backs up what we know anecdotally,” said Chris Brown, executive editor of Auto Rental News. “The unprecedented challenges facing car rental concerning vehicle supply continue unabated.”
Unit First Quarter Sales, Rental
2019 | 551,828 |
2020 | 461,966 |
2021 | 292,873 |
2022 | 164,383 |
“In this era of extremely limited vehicle supply, it’s no secret that automakers are diverting sales to rental fleets in favor of consumer sales,” Brown continued. “Car rental companies are compensating by elongating vehicle hold times in fleet, buying used fleet vehicles, and buying some units from local franchised dealers.”
Through the first quarter, rental check ins of rental vehicles at Manheim auctions were off 56% from “normal,” which is close or at all-time lows, according to Manheim. Rental risk units sold through Manheim in March averaged 62,829 miles — down 6% year over year but substantially higher than the recent pre-pandemic years when mileage averaged about 45,000 miles.
The silver lining of tight supply for fleets: Average price for rental risk units sold through Manheim in March was up 30% year over year.
Conversely, sales to commercial fleets have held relatively steady overall during the same periods, according to Bobit data.
Unit First Quarter Sales, Commercial
2019 | 194,209 |
2020 | 187,424 |
2021 | 173,710 |
2022 | 188,597 |
In terms of overall new light-vehicle sales, the average SAAR (Seasonally Adjusted Annual Rate) in the first quarter of 2022 totaled 14.0 million units, the best quarterly sales performance since Q2 of 2021, according to NADA.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
