RelayRides Rebrands as Turo
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.

Photo courtesy of Turo.

Photo courtesy of Turo.
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.
"As a memorable, aspirational brand that inspires adventure, Turo positions us squarely within travel and tourism," said Andre Haddad, CEO of Turo. "We envision a world where travelers can rent the perfect vehicle for their next adventure no matter where they are — a world where car owners transform their idle cars from depreciating assets into earning engines and help fuel travelers' adventures.”
Turo recently raised $47 million in Series C funding, which was led by Kleiner Perkins Caufield & Byers (KPCB) and its affiliates with participation from existing investors August Capital, Canaan Partners, Google Ventures, Shasta Ventures and Trinity Ventures.
“We are delighted with the $47 million raise and are also very pleased to welcome Brook Porter from KPCB to the Turo board of directors,” said Haddad. “Brook brings a proven track record of investments and expertise to help us achieve our vision."
Operating in over 2,500 cities and 300 airports in the U.S., Turo is now looking to expand internationally. "Turo's mission is to put the world's one billion cars to better use," said Haddad. "It is an incredible opportunity."
To celebrate its new branding, Turo is offering all currently members $50 off their next trip. To redeem the credit, customers must book a new trip by Nov. 30 at 11:59 p.m. PST.
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
