Auto Rental News
MenuMENU
SearchSEARCH

Ridecell Launches Autonomous Operations Platform

Ridecell Inc., a carsharing and ride-hailing provider, has announced the public availability of its autonomous operation platform as well as its acquisition of Auro, a developer of autonomous vehicle technology.

by Staff
October 10, 2017
Ridecell Launches Autonomous Operations Platform

Logo courtesy of Ridecell

2 min to read


Logo courtesy of Ridecell

Ridecell Inc., a carsharing and ride-hailing provider, has announced the public availability of its autonomous operation platform as well as its acquisition of Auro, a California-based developer of autonomous vehicle technology.

With these two initiatives, Ridecell now offers an autonomous mobility solution that enables on-demand autonomous shuttle mobility service in low-speed, private-road settings, according to the company.

Ad Loading...

Ridecell’s autonomous operations platform has been used in autonomous pilot programs. The platform is designed to automate vehicle and operations management for autonomous fleets. It can direct autonomous vehicles to operations depots for maintenance and route support vehicles to the autonomous vehicle for routine operational tasks such as cleaning as well as on-demand assistance in exceptional situations, according to Ridecell.

The Auro acquisition will bring expertise to accelerate the Ridecell autonomous operations platform, according to the company. The Auro team will become the Ridecell Autonomous Driving Division. Ridecell will be able to test its autonomous operations platform in real-world environments through integration of Auro-enabled driverless shuttles in private road environments.

"The Auro acquisition and the launch of our autonomous operations platform represent the next phase of our strategy to provide a complete autonomous solution for Ridecell customers," said Aarjav Trivedi, CEO of Ridecell. "We can now provide even more value for our autonomous customers and help mobility operators launch new carsharing, ridesharing, and on-demand shuttle services today that will accommodate the addition of autonomous vehicles without the need to change the underlying platform. The acquisition makes it possible to launch a proven autonomous shuttle service today in settings such as corporate and college campuses."

Auro's autonomous technology provides a self-driving platform for low speed deployments. Auro partners with shuttle manufacturers to add self-driving capabilities to shuttle and neighborhood electric vehicle platforms. These shuttles drive people around within campuses, theme parks, resorts, business parks, and retirement communities.

"The technology behind Auro-enabled driverless shuttles, together with the Ridecell on-demand mobility platform, will help campuses and other private environments prove that autonomy can be an integral part of an urban transportation experience today rather than just a short, fixed-route showcase," said Nalin Gupta, CEO of Auro. "We are excited to join forces with Ridecell to make even bigger strides in autonomous new mobility."

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...