Related: Ridecell Provides Platform for Poland's Carsharing Program
Ridecell Launches Autonomous Operations Platform
Ridecell Inc., a carsharing and ride-hailing provider, has announced the public availability of its autonomous operation platform as well as its acquisition of Auro, a developer of autonomous vehicle technology.

Logo courtesy of Ridecell

Logo courtesy of Ridecell
Ridecell Inc., a carsharing and ride-hailing provider, has announced the public availability of its autonomous operation platform as well as its acquisition of Auro, a California-based developer of autonomous vehicle technology.
With these two initiatives, Ridecell now offers an autonomous mobility solution that enables on-demand autonomous shuttle mobility service in low-speed, private-road settings, according to the company.
Ridecell’s autonomous operations platform has been used in autonomous pilot programs. The platform is designed to automate vehicle and operations management for autonomous fleets. It can direct autonomous vehicles to operations depots for maintenance and route support vehicles to the autonomous vehicle for routine operational tasks such as cleaning as well as on-demand assistance in exceptional situations, according to Ridecell.
The Auro acquisition will bring expertise to accelerate the Ridecell autonomous operations platform, according to the company. The Auro team will become the Ridecell Autonomous Driving Division. Ridecell will be able to test its autonomous operations platform in real-world environments through integration of Auro-enabled driverless shuttles in private road environments.
"The Auro acquisition and the launch of our autonomous operations platform represent the next phase of our strategy to provide a complete autonomous solution for Ridecell customers," said Aarjav Trivedi, CEO of Ridecell. "We can now provide even more value for our autonomous customers and help mobility operators launch new carsharing, ridesharing, and on-demand shuttle services today that will accommodate the addition of autonomous vehicles without the need to change the underlying platform. The acquisition makes it possible to launch a proven autonomous shuttle service today in settings such as corporate and college campuses."
Auro's autonomous technology provides a self-driving platform for low speed deployments. Auro partners with shuttle manufacturers to add self-driving capabilities to shuttle and neighborhood electric vehicle platforms. These shuttles drive people around within campuses, theme parks, resorts, business parks, and retirement communities.
"The technology behind Auro-enabled driverless shuttles, together with the Ridecell on-demand mobility platform, will help campuses and other private environments prove that autonomy can be an integral part of an urban transportation experience today rather than just a short, fixed-route showcase," said Nalin Gupta, CEO of Auro. "We are excited to join forces with Ridecell to make even bigger strides in autonomous new mobility."
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
