Silvercar to Launch at Miami Airport
Silvercar, the app-based car rental operation, will be launching its silver Audi A4 rental service at Miami International Airport on July 14.

A customer at Silvercar's location at Austin Bergstrom International Airport is guided to his car by Silvercar's curbside valet service. Photo credit: Silvercar.

Silvercar.
Silvercar, the app-based car rental operation, will be launching its silver Audi A4 rental service at Miami International Airport on July 14. The company is now taking reservations online.
"We're thrilled to begin building our East Coast footprint," said Silvercar CEO Luke Schneider. "Miami is a huge opportunity for us. Demand for our product continues to outpace supply in just about every market we operate. With Miami — the fifth largest car rental market in the U.S. — we can continue to tap into that demand and grow our passionate customer base."
From reservation to return, Silvercar customers can manage their entire car rental experience using a smartphone app. Customers can unlock an Audi A4 by scanning a QR code on the vehicle’s windshield, says the company.
Silvercar will offer Miami Airport customers an introductory rate of $59 a day for reservations starting July 14. Normal pricing is $89 on weekdays and $59 on weekends, says the company.
Miami will be Silvercar’s seventh location since it launched in 2013. Currently, Silvercar has airport locations at Los Angeles Int'l (LAX), San Francisco Int'l (SFO), Dallas Forth-Worth Int'l (DFW), Dallas Love-Field (DAL), Austin-Bergstrom Int'l (AUS) and Phoenix Sky Harbor Int'l (PHX).
For more information, visit www.silvercar.com.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
