Sixt Becomes 1st European Car Rental Company to Offer Electric Cars
Sixt has added the electric Citroën C1 ev`ie to its fleet in Denmark.
Sixt AG has added electric cars into its rental fleet in Denmark – making it the first mobility provider in Europe to offer its customers this modern, low-cost automotive technology.
The electric Citroën C1 ev`ie has a range of 100 kilometers (62 miles) as well as a top speed over 100 km/h (62 mph). The car is therefore ideally suited for city and short distance driving. The offer is already a hit: many internationally operating companies are using the electric vehicles from Sixt – including Vesta, the world’s largest producer of wind turbines.
Sixt is also the exclusive rental partner of the United Nations World Climate Change Conference in December 2009 which will take place in the Danish capital Copenhagen and include the attendance of numerous important political figures such as German Chancellor Angela Merkel and U.S. President Barack Obama.
Sixt is also stimulating electric mobility in Germany – most recently through a cooperation with RWE. Both companies are highlighting the performance capabilities of electric vehicles for the public in eight major cities as part of the “RWE Autostrom Roadshow”. Attendees have the opportunity to test drive cutting-edge models such as the eRuf Greenster or the Tesla Roadster. Sixt is organizing the test drives. Over the course of the roadshow, select Sixt stations will be having recharging stations installed.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
