Sixt Expands Miami Airport Location
Sixt has launched a newly-expanded space at its Miami Airport location. The location now has 10 customer service counters and other features include a new TV monitor system and an area to charge electronic devices.

Sixt's new upgraded location at Miami International Airport. Photo courtesy of Sixt.

Sixt's new upgraded location at Miami International Airport. Photo courtesy of Sixt.
Sixt has launched a newly-expanded space at its Miami Airport location. A key feature is an innovative counter space design that will streamline counter-to-car time for travelers, according to the company.
“Miami continues to be a hugely successful market for us,” said Daniel Florence, co-president of Sixt USA. “We’ve worked extremely hard to be the best in the area, offering travelers and local customers alike our Signature Sixt Experience, including luxury cars, first-class customer service, and competitive pricing. We’ve been grateful to see our sweat equity pay off as business continues to grow year after year.”
Opened in 2011, Miami was one of Sixt’s first locations in the U.S. It started with nearly 500 vehicles, and a year later it increased to almost 1,200 rental vehicles. By 2015, Sixt purchased space from All Day Rent-A-Car, increasing counter space and growing its revenue, according to the company. Today, Sixt Miami has more than 2,500 vehicles available.
“Today, we’re launching a new space at the airport with exciting new innovations,” said Florence. “Our new location is about four times what it was before. We’ve expanded to 10 customer service counters, including a special Sixt Info-Counter for customers who want to ask questions before they get into line. We’re also introducing a new TV monitor system directing customers to their counter and have included careful details such as a spacious area to rapid charge electronic devices, a complimentary beverage and snack selection, and music that makes you want to dance. We can’t wait to roll out the orange carpet for everyone coming to Miami International Airport.”
Currently, Sixt serves more than 50 rental locations located in California, Florida, Georgia, Indiana, Washington, Texas, Connecticut, New Jersey, Minnesota, Pennsylvania, Nevada, Arizona, and Massachusetts.

Sixt employees cut the ribbon at the Miami location's launch party. Photo courtesy of Sixt.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
