Auto Rental News
MenuMENU
SearchSEARCH

Sixt Expands Partnership with Booking.com

The on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.

June 24, 2021
Sixt Expands Partnership with Booking.com

Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options. 

Photo courtesy of Sixt.

2 min to read


Sixt is expanding its partnership with Booking.com to make getting a rental car easier for travelers by offering pre-booked and on-demand Sixt rides within the Booking.com app.

Sixt and Booking.com have already been cooperating successfully in Germany for several years through the provision of rental cars to travelers. The partnership has now grown to include Sixt ride’s pre-booked transfer and limousine services, which will be offered across Germany and internationally via the Booking.com platform. In addition, the on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.

Ad Loading...

Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options. Rides also open up the greatest possible convenience and minimise any unnecessary contact when traveling in-trip.

The strategic partnership between the two companies is part of Sixt’s long-term digitalization and internationalization strategy and reinforces Sixt One’s position as a leading mobility platform. The mobility provider is thus continuously developing its offering in the interests of its customers in order to make travel as convenient and easy as possible for them. The partnership with Booking.com will provide Sixt with an opportunity to engage with a diverse global audience of customers and to offer their mobility products at a relevant point in the traveler journey.

With the expansion of its portfolio on Booking.com, Sixt is giving its customers easy access to various mobility offers from their doorstep to their final destination. The pre-bookable transfer services and limousine services of Sixt ride are now offered via Booking.com not only in Germany but also in the United States as well as France, Italy, Slovakia, Great Britain and Benelux. In addition, Sixt ride’s on-demand taxi service is being gradually rolled out via Booking.com across Germany and in selected cities in France.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...