Sixt Expands Partnership with Booking.com
The on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.

Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options.
Photo courtesy of Sixt.
Sixt is expanding its partnership with Booking.com to make getting a rental car easier for travelers by offering pre-booked and on-demand Sixt rides within the Booking.com app.
Sixt and Booking.com have already been cooperating successfully in Germany for several years through the provision of rental cars to travelers. The partnership has now grown to include Sixt ride’s pre-booked transfer and limousine services, which will be offered across Germany and internationally via the Booking.com platform. In addition, the on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.
Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options. Rides also open up the greatest possible convenience and minimise any unnecessary contact when traveling in-trip.
The strategic partnership between the two companies is part of Sixt’s long-term digitalization and internationalization strategy and reinforces Sixt One’s position as a leading mobility platform. The mobility provider is thus continuously developing its offering in the interests of its customers in order to make travel as convenient and easy as possible for them. The partnership with Booking.com will provide Sixt with an opportunity to engage with a diverse global audience of customers and to offer their mobility products at a relevant point in the traveler journey.
With the expansion of its portfolio on Booking.com, Sixt is giving its customers easy access to various mobility offers from their doorstep to their final destination. The pre-bookable transfer services and limousine services of Sixt ride are now offered via Booking.com not only in Germany but also in the United States as well as France, Italy, Slovakia, Great Britain and Benelux. In addition, Sixt ride’s on-demand taxi service is being gradually rolled out via Booking.com across Germany and in selected cities in France.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
