Auto Rental News
MenuMENU
SearchSEARCH

Sixt Expands Partnership with Booking.com

The on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.

June 24, 2021
Sixt Expands Partnership with Booking.com

Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options. 

Photo courtesy of Sixt.

2 min to read


Sixt is expanding its partnership with Booking.com to make getting a rental car easier for travelers by offering pre-booked and on-demand Sixt rides within the Booking.com app.

Sixt and Booking.com have already been cooperating successfully in Germany for several years through the provision of rental cars to travelers. The partnership has now grown to include Sixt ride’s pre-booked transfer and limousine services, which will be offered across Germany and internationally via the Booking.com platform. In addition, the on-going integration of Sixt ride also enables on-demand taxi services across Germany and in selected cities in France, such as Paris and Marseille, to provide even greater flexibility for travelers.

Ad Loading...

Ride services, both pre-booked and on-demand, are popular modes of transport for travelers, at a time when many prefer individual transportation options. Rides also open up the greatest possible convenience and minimise any unnecessary contact when traveling in-trip.

The strategic partnership between the two companies is part of Sixt’s long-term digitalization and internationalization strategy and reinforces Sixt One’s position as a leading mobility platform. The mobility provider is thus continuously developing its offering in the interests of its customers in order to make travel as convenient and easy as possible for them. The partnership with Booking.com will provide Sixt with an opportunity to engage with a diverse global audience of customers and to offer their mobility products at a relevant point in the traveler journey.

With the expansion of its portfolio on Booking.com, Sixt is giving its customers easy access to various mobility offers from their doorstep to their final destination. The pre-bookable transfer services and limousine services of Sixt ride are now offered via Booking.com not only in Germany but also in the United States as well as France, Italy, Slovakia, Great Britain and Benelux. In addition, Sixt ride’s on-demand taxi service is being gradually rolled out via Booking.com across Germany and in selected cities in France.

More Rental Operations

A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...