Sixt Launches Operations in Puerto Rico
The new location in St. Juan will offer shuttle service to the international airport, as well as delivery services to multiple locations within the city center.
Car rental company Sixt has launched operations Puerto Rico, with a location in the capital of St. Juan. The company will offer shuttle service to the international airport as well as delivery services to multiple locations within the city center.
With the expansion into Puerto Rico, Sixt widens its international network in Latin and South America. The company already offers services in Barbados, Costa Rica, the Dominican Republic, French Guyana, Guadeloupe, Martinique, Mexico, Panama, St. Lucia and St. Martin. The expansion is based on a network of franchisees with many years of experiences in their markets. In Puerto Rico, Sixt co-operates with a partner, Quality Car Rental, who has been in the country for more than 19 years and runs a fleet of 80 cars.
"Sixt is one of the leading car rental companies in the Caribbean Region. I am happy to see, in particular, the growing number of U.S. customers who book Sixt via one of our international partnership travel portals. As a result I am expecting the region to be even more important in the near future and see our partners ready to serve this demand," said Detlef Krehahn, vice president of Sixt international franchise.
"The decision for a partnership with Sixt is built upon the long-standing reputation Sixt has built as an industry leader. Puerto Rico is a very competitive, tourist-oriented market. Partnering with SIXT will provide us with leverage and access to a huge pool of resources to help us make SIXT Puerto Rico one of the top brands on the island," said Jose La Lane, general manager of Sixt Puerto Rico.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
