On Sept. 2, members-only platform Dezerved announced its partnership with Sixt to offer its customers exclusive offers with luxury consumer brands such as Laurent Perrier, Omega, Bang & Olufsen, and Shangri-La hotels.

Through the new partnership, customers of Sixt can access the Dezerved platform for free and, upon registering, receive 5,000 complementary credits which can be used to unlock ‘cash plus points’ offers for Dezerved members. The brands and offers featured on the platform are refreshed monthly. 

Launched in March 2021 by the team behind Loylogic, Dezerved now brings extra value to Sixt by connecting customers directly with exclusive content, products, and experiences through brands in the marketplace. The offer is currently available for Sixt customers in the U.K. and Germany. Dezerved will be made available to customers in other markets later this year. 

Sixt is also set to release exclusive offers on the Dezerved platform later in 2021.

Vinzenz Pflanz, president corporate sales at Sixt, said: “Our focus at SIXT is on providing excellent service and putting our customers at the centee of our actions. Partnering with Dezerved provides another way for us to engage, reward, and deliver real value to our loyal customers. We are also very excited to expand our partnership in the coming months and connect with Dezerved’s community of shoppers. Strong partnerships like this enable us to drive our digitalisation and internationalisation strategy and expand our customer base.”