Related: Sixt Partners with AirPlus International for Digital Payments
Sixt Ride Integrates with Google Maps
If users have a route suggested via Google Maps and want to use a taxi for the trip, Sixt Ride is now available as a Germany-wide provider of spontaneous mobility.

Initially, Sixt Ride will be available on Google Maps in 21 German cities, including metropolises such as Berlin, Frankfurt, and Munich, as well as large and medium-sized cities such as Bonn, Hanau, and Rüsselsheim.
Photo via Depositphotos.
Sixt and Google are intensifying their strategic partnership by offering Google users ride-hailing and taxi transfer services in the Sixt One app, the companies announced.
For this purpose, Google Maps has integrated the ride-hailing offer from Sixt Ride. If users have a route suggested via the online map service and want to use a taxi for the trip, Sixt Ride is now available as a Germany-wide provider of spontaneous mobility. Initially, Sixt Ride will be available on Google Maps in 21 German cities, including metropolises such as Berlin, Frankfurt, and Munich, as well as large and medium-sized cities such as Bonn, Hanau, and Rüsselsheim.
With the integration of Sixt Ride, Google Maps is expanding the mobility offer in new cities. This is possible because Sixt Ride cooperates with the local taxi offices in Germany and transfers its orders to the connected driver network. Thus, Sixt customers can access one of the largest digitally connected networks of taxis in the cities on offer. This ensures high availability and short waiting times for an ordered taxi.
If users in Google Maps decide to transfer via Sixt Ride, they will be forwarded to the Sixt Ride area of the Sixt mobility app. There, they can choose between different vehicle categories such as premium taxi, which only includes premium vehicle models such as the Mercedes-Benz E-Class, standard taxi, and taxi van. In addition, taxis with separation protection can be selected in some cities, a category that is very popular in view of the COVID-19 crisis
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
