Related: U.S. Buoys Sixt’s Q1 Performance
Sixt U.S. Fleet to Reach 2019 Levels in Summer
The company also plans a significant expansion of locations in Europe and the U.S., including smartphone-enabled virtual locations and its van and truck segment to meet e-commerce demand.

After reactivating its existing workforce to full strength, Sixt is planning a hiring offensive to meet this new demand.
Photo courtesy of Sixt.
Sixt SE held its annual general meeting virtually on June 16, announcing it would increase its fleet to 2019 levels in the U.S. this summer.
“After the most difficult and challenging year in the long history of our company since the Second World War, the end of the tunnel now seems within reach, more than a year after the outbreak of the pandemic. Thanks to the progress being made with the vaccination campaigns, we are seeing a significant increase in demand, especially in the U.S.,” said Erich Sixt, former CEO.
Sixt is planning “a significant expansion” of locations in Europe and the U.S., not only physical stations but also smartphone-enabled virtual locations to replace the rental counter.
Sixt plans to expand its van and truck segment to take advantage of the increase and demand for commercial vehicles, particularly for e-commerce and last-mile deliveries.
After reactivating its existing workforce to full strength, Sixt is planning a hiring offensive to meet this new demand. The company will seek to gradually end part-time work by the end of June.
Also at the meeting, Erich Sixt officially resigned as chairman of the management board and assumed his new role as chairman of the Supervisory Board of Sixt SE. The management of Sixt is now in the hands of the fourth generation of the Sixt family. Alexander Sixt and Konstantin Sixt, who, as announced on March 1, have been appointed joint chairmen and co-CEOs of Sixt SE.
Due to continuing uncertainties, Sixt declined to issue a forecast for the remainder of 2021. However, the basic optimism is “greater than it was a few months ago,” said Sixt.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
