Auto Rental News
MenuMENU
SearchSEARCH

Study: Millennials Display Different Travel Habits than Older Peers

According to the Future of Travel study by Expedia and Egencia, millennial travelers use mobile devices and voice their displeasure on rental cars, hotels and flights more frequently than older peers.

by Staff
October 16, 2013
3 min to read


Millennial travelers — defined as those between 18 and 30 years old — have different business and leisure travel habits and expectations than do their older peers, according to a global study by Expedia.com and Egencia, the business travel company of the Expedia Inc. group.

Conducted online across five continents by Harris Interactive, the Future of Travel study asked 8,535 employed adults in 24 countries about how they conduct business and leisure travel — their likes, dislikes and preferences. The study aims to discover how millennials will impact the travel landscape as they gain decision-making power at work and purchase power in their personal lives.

Ad Loading...

According to the study, differences emerged particularly in the differing value that younger travelers place on mobile and on loyalty. Millennials are more likely to embrace loyalty programs while en route — half of millennials find loyalty programs important when booking flights (48%) or hotels (51%) versus only three in ten of travelers aged 46-65 (31% & 30% respectively).

Mobile and other form factors are clearly important to the future of travel. In fact, for booking business travel, 32% of millennials report using a smartphone and 20% report booking on a tablet. That's compared to just 12% for smartphone and 9% for tablet for those over 45.

"Business travelers are early adopters of technology — millennial travelers even faster — and all on the move from device-to-device, from online to offline and back again," said Rob Greyber, president of Egencia. "We realize that keeping pace with millennials and future generations of corporate travelers demands significant focus on mobile in order to sustainably engage them with the right information."

According to the study, American and Canadian millennials travel more frequently of any age group across any nation, reporting that they take a full 7.8 leisure trips per year. On the contrary, European respondents aged 31-45 take 2.7 leisure trips per year.

"As millennials increase their decision-making power at work and at home, they'll be increasingly disruptive in both areas of travel, said Dara Khosrowshahi, chief executive officer of Expedia Inc. “And our aim is to have the right mix of technology, supply and programs to make the most of every trip they take."

Ad Loading...

Other key findings from the study:

  • Millennials are more comfortable mixing business with pleasure: They are more likely to extend a business trip into a personal vacation than older employees — 62% of 18-30 year olds have done so versus 51% of 31-45 year olds and 37% of 46-65 year olds.

  • Millennials are also more likely to voice their displeasure: 18-30 year old business travelers are the most likely to post a negative review online, as it relates to their experience with hotels, restaurants, flights, public transportation, taxis and rental cars. Americans under the age of 34 posted negative reviews of hotels (26%) within the last year, versus 14% of their older peers.

  • Workers under the age of 45 tend to feel more entitled to their travel reward points than older employees: 83% of respondents worldwide feel that they should be personally entitled to travel reward points.

For more information on the Future of Travel Study, visit viewfinder.expedia.com.

More Rental Operations

map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
Ad Loading...
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...