Summer Travel Outlook ‘On Solid Footing’
Surveys from both the U.S. Travel Association and Orbitz show that summer leisure and business travel should increase in 2012 compared to 2011, with 154 million Americans planning to take at least one leisure trip over the next six months.
For the second consecutive year, the outlook for summer travel continues to brighten with more than three in five U.S. adults (64%), or an estimated 154 million Americans, planning on taking at least one trip for leisure purposes during the next six months, according to the U.S. Travel Association’s quarterly report “travelhorizons,” which is based on a survey of 2,200 U.S. adults taken in April 2012 and is in partnership with MMGY Global.
Overall, the percentage of Americans planning to travel is up from 61% in April 2011 and from 56% in April 2010, according to the travelhorizons report.
Business travel is also expected to improve slightly in the next six months, compared to the same timeframe as last year, with 17% of U.S. adults planning at least one business trip between May and October — typically a slow period for such travel. An encouraging sign that general business activity in the U.S. is on the mend is that business travelers took an average of 6.3 trips in the past 12 months, which is the highest average number in the past five years.
Roger Dow, president and CEO of the U.S. Travel Association, said, "We are seeing a renewed enthusiasm for travel among consumers and barring any dramatic events, we believe that domestic travel will remain on solid footing through the summer travel season."
According to an Orbitz survey of nearly 1,000 consumers, 53% of respondents plan to spend more than $1,500 for summer travel compared to 39% in 2011. Orbitz’s survey showed that 77% of consumers are taking a vacation this summer — slightly more than the U.S. Travel Association projects — with more than half (56%) planning to travel by car and 39% by air. As well, the majority of consumers (60%) in the Orbitz survey said that gas prices will be a factor in where they travel this summer.
Based on the Orbitz survey, more consumers are planning to travel in July (31%) rather than in June (18%) or August (20%) with the rest of travelers still undecided. "Hotel prices in many of the most popular destination this summer are cheaper in June vs. July, including those in eight of the Orbitz top 10 summer destinations," said Jeanenne Tornatore, senior editor of Orbitz.com. "Travelers that can be flexible on travel dates should consider a June getaway when daily hotel rates are 6% less expensive, on average."
Orbitz Top Ten Summer Destinations for 2012 (parenthesis shows how the city ranked in 2011):
Las Vegas (2)
New York (6)
Orlando (1)
Los Angeles (4)
Seattle (3)
San Fransisco (7)
Denver (5)
Chicago (8)
Boston (10)
Cancun (9)
Other highlights from the Orbitz Summer Travel Insider Index include:
Las Vegas tops the list as the most popular destination for summer 2012 with affordable hotel rates ($95 per night) likely being a key factor.
Of the top 10 summer hotspots, Denver is the only city experiencing a decrease in average daily hotel rates.
More travelers feel guilty about leaving behind their pet (33%) than their children (30%) when they go on vacation.
Americans wish the U.S. would follow Europe's suit regarding paid time off, with 44% of survey respondents believing the government should mandate companies to offer at least four weeks of vacation per year.
Nearly half (47%) of survey respondents are getting summer travel ideas through social media platforms such as Facebook and Pinterest.
54% of consumers said they would attend the Summer Olympics in London this year if money were no object.
The majority of consumers plan to travel domestically (81%), but more consumers are planning to travel internationally this year (19% vs. 11% in 2011).
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
