Auto Rental News
MenuMENU
SearchSEARCH

Survey Finds Need for Rental Often Tied to Special Occasions

ST. LOUIS, Mo. -- More and more Americans are jumping into the driver's seat of an emerging trend -- renting cars to meet specific lifestyle and transportation needs, according to a new survey c...

by Staff
April 3, 2002
2 min to read


ST. LOUIS, Mo. -- More and more Americans are jumping into the driver's seat of an emerging trend -- renting cars to meet specific lifestyle and transportation needs, according to a new survey commissioned by Enterprise Rent-A-Car. The survey concludes that consumers today place a lot of importance on matching automobiles with special occasions.

For example, Nick Rodi of Pittsburgh, a construction worker with a wife and four children, rents cars and SUVs for weekend family getaways. Ramona Hyde of Long Beach, Calif., rents to treat herself to a new car experience or to test drive a model she's thinking about buying.

Ad Loading...

According to the survey, titled "Poll of the American Driver," nearly two-thirds of U.S. drivers would rather rent than borrow a vehicle from a friend or neighbor.

When going on a date, 79% of minivan owners, 73% of pickup truck owners, and 70% of mid-size sedan owners say they prefer to drive a car other than the one they own.

When going to a wedding, 83% of pickup truck owners, 74% of minivan owners, and 72% of sports car owners would prefer an automobile other than the one they own.

When going to a high school reunion, 69% of pickup truck owners, 55% of SUV owners, and 52% of sports car owners would prefer to drive a vehicle other than the one they own.

Further, about one-third of those surveyed drive a mid-size sedan as their primary vehicle, yet they rarely cited it as their vehicle of preference for special occasions or fulfilling a need.


More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...