Auto Rental News
MenuMENU
SearchSEARCH

Toyota Rent-A-Car Takes First in Japan’s Overall Satisfaction Survey

Toyota Rent-A-Car earned 718 points in J.D. Power Japan’s 2021 Rent-A-Car Service’s Customer Satisfaction Survey. The survey also found that more respondents have been using rental vehicles instead of public transportation to prevent coronavirus infection.

March 19, 2021
2 min to read


Toyota Rent-A-Car has been No. 1 in overall satisfaction for three years in a row.

Photo via Wikimedia Commons/Shriya21.

J.D. Power Japan has released its 2021 Rent-A-Car Service’s Customer Satisfaction Survey. Conducted in January 2021, the survey targeted users who rented a vehicle within the last six months.

When it comes to overall satisfaction, Toyota Rent-A-Car took first place with 718 points, according to the recent J.D. Power survey. The rental company has been No. 1 in overall satisfaction for three years in a row. Nissan Rent-A-Car took second place with 715 points while Times CAR RENTAL finished in third place with 714 points. The overall satisfaction score is calculated with a maximum of 1,000 points. The factors that make up the score include various charges, vehicles, departure/return response, service menu, and reservation (Web page, mobile app, phone).

Ad Loading...

After the spread of the new coronavirus infection, the survey looked at how the usage of rental vehicles changed. Nineteen percent of respondents used a rental car instead of public transportation during private travel and 10% used car rental more often when traveling by car to nearby areas. For commuting, 9% of respondents used a rental car instead of public transportation (train or bus) to prevent infection. And 7% of respondents used a rental car for bulk buying and other shopping.

When using a rental car, 15% of respondents have started to take preventative measures when first driving a rental car, such as sterilization of the steering wheel and ventilation. And 14% of respondents have confirmed that a rental company has coronavirus prevention measures for its vehicles.

The survey also asked about reasons for choosing a rental vehicle instead of a carsharing service. Some of the top responses included wanting to use a rental vehicle while traveling or for business travel; wanting a vehicle for one day or more; finding a cheaper price for a rental car rather than a carsharing vehicle; no carsharing service station near my house; difficulty trying to register as a member of a carsharing service; and wanting to rent various types of cars or wanting to pick a specific type of car.

More Rental Operations

Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Ad Loading...
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
Ad Loading...
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...