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Toyota Rent-A-Car Takes First in Japan’s Overall Satisfaction Survey

Toyota Rent-A-Car earned 718 points in J.D. Power Japan’s 2021 Rent-A-Car Service’s Customer Satisfaction Survey. The survey also found that more respondents have been using rental vehicles instead of public transportation to prevent coronavirus infection.

March 19, 2021
2 min to read


Toyota Rent-A-Car has been No. 1 in overall satisfaction for three years in a row.

Photo via Wikimedia Commons/Shriya21.

J.D. Power Japan has released its 2021 Rent-A-Car Service’s Customer Satisfaction Survey. Conducted in January 2021, the survey targeted users who rented a vehicle within the last six months.

When it comes to overall satisfaction, Toyota Rent-A-Car took first place with 718 points, according to the recent J.D. Power survey. The rental company has been No. 1 in overall satisfaction for three years in a row. Nissan Rent-A-Car took second place with 715 points while Times CAR RENTAL finished in third place with 714 points. The overall satisfaction score is calculated with a maximum of 1,000 points. The factors that make up the score include various charges, vehicles, departure/return response, service menu, and reservation (Web page, mobile app, phone).

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After the spread of the new coronavirus infection, the survey looked at how the usage of rental vehicles changed. Nineteen percent of respondents used a rental car instead of public transportation during private travel and 10% used car rental more often when traveling by car to nearby areas. For commuting, 9% of respondents used a rental car instead of public transportation (train or bus) to prevent infection. And 7% of respondents used a rental car for bulk buying and other shopping.

When using a rental car, 15% of respondents have started to take preventative measures when first driving a rental car, such as sterilization of the steering wheel and ventilation. And 14% of respondents have confirmed that a rental company has coronavirus prevention measures for its vehicles.

The survey also asked about reasons for choosing a rental vehicle instead of a carsharing service. Some of the top responses included wanting to use a rental vehicle while traveling or for business travel; wanting a vehicle for one day or more; finding a cheaper price for a rental car rather than a carsharing vehicle; no carsharing service station near my house; difficulty trying to register as a member of a carsharing service; and wanting to rent various types of cars or wanting to pick a specific type of car.

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