Kinto Share, a shared mobility program for Toyota Sweden, has selected the Ridecell High-Yield Mobility Platform to run its mobility operations, the company announced.

The Ridecell platform runs all aspects of the service, including customer verification, vehicle lock and unlock, service management, and yield monetization analytics. In addition, the Ridecell platform automates business and operations, including fleet servicing and maintenance to ensure a top condition fleet and deliver high-quality customer experiences.

“The pandemic has created an unprecedented demand for safe, clean, flexible vehicle rentals,” Aarjav Trivedi, CEO of Ridecell, said in a statement. “Companies with large fleets can unlock new revenues by leasing their vehicles for high-demand services such as deliveries. Toyota, long associated with disrupting automobile manufacturing, is helping to lead the industry-wide evolution of Mobility-as-a-Service (MaaS). We are excited to offer our high-yield mobility platform and help Toyota Sweden optimize fleets for new business opportunities.”

Kinto Share offers the option to rent vehicles for any duration required, from minutes to months. Kinto Share offers a fixed price for the selected time, plus an additional kilometer fee. Vehicles are picked up and returned to designated stations based in Stockholm. Stockholm’s Kinto Share officially opened to public use on June 22, with plans to expand to more cities in Sweden. 

While shared mobility has been disrupted by the COVID-19 pandemic, Ridecell has seen continued growth, especially in the car sharing market. Since March, Ridecell has added Zity Paris, Gig Seattle, and now Kinto Share in Stockholm as new customers or customer expansions.