At this year’s International Car Rental Show, Toyota will showcase its new Safety Sense technology. During exhibit hours, Toyota’s booth will provide show attendees with a virtual reality experience of the technology’s safety features.

The Toyota Safety Sense package is designed to support the driver’s awareness, decision-making, and vehicle operation over a range of speeds.

According to Toyota, features include the pre-collision system, pre-collision system with pedestrian detection, lane departure alert, automatic high beam, and dynamic radar cruise control.

The safety technology addresses three areas of accident protection: preventing or mitigating rear collisions, keeping drivers within their lane, and enhancing road safety during night-time driving, says Toyota.

“At Toyota, we believe that the ultimate desire of a society that values mobility should be the eventual elimination of traffic fatalities and injuries,” said Bob Carter, senior vice president – Automotive Operations at Toyota Motor Sales U.S.A. Inc. “Studies indicate that advanced active safety technologies can have a profound effect on automotive safety. Toyota is proud to expand the availability of these technologies — and to do so at an excellent value proposition for our customers as well.”

For 2017, the Safety Sense package will be available as an optional accessory on the Toyota Yaris, Avalon, RAV4, Prius, Highlander, and Corolla, according to the company. 

The 2016 International Car Rental Show will be held April 17-19 at Bally’s Las Vegas. Click here for the full schedule.