Toyota to Launch EV Car Sharing Project in France
As the program grows, the self-service car sharing project developed by Toyota and the city of Grenoble is expected to make 70 electric vehicles available to rent in France by 2014.
Toyota Motor Corp. (TMC) and the city of Grenoble, car sharing service operator Cité lib and French energy provider Électricité de France (EDF) signed a Memorandum of Understanding on March 4 to launch an electric vehicle (EV) car sharing project in France.
The project will place 70 ultra-compact urban EVs throughout the Grenoble-Alpes Métropole for self-service car sharing and “last mile” transportation needs. It is part of TMC’s research to better understand the interconnection between the different modes of public and individual transportation in an urban environment, as well as to better identify the exact needs of consumers in terms of “last mile” mobility.
TMC will provide the One-Mile Mobility Management System, a centralized IT management system that will enable users to check location and availability of car share vehicles and book them through smartphones.
The service will also feature an IC-card-based personal identification and payment system, linking the charging stations with existing public transportation systems.
Cité lib will handle daily operations and customer service by responding to customer inquiries, subscription management, reservations and maintenance of vehicles and charging stations.
EDF will install a charging network with charging points placed at public transportation stations to enable “last mile” transport in areas with minimal public transportation.
The project is expected to be competed by the end of 2014.
Related news: Toyota Motor Corp. Expands Car Sharing Tests in Japan
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
