Trucks, SUVs Boost Rental Vehicle Sales
Manufacturers’ year-to-date sales of trucks and SUVs into the rental market increased 37.6% from 2015 to 2016 — while car sales have dipped 11.9%.

SUVs like the Ford Explorer continue to boost rental vehicle sales. Photo by Ford.

SUVs like the Ford Explorer continue to boost rental vehicle sales. Photo by Ford.
Manufacturers’ year-to-date sales of trucks and SUVs into the rental market increased 37.6% from January through August of this year compared to 2015, according to Automotive Fleet data. The combined totals year to date show sales into rental fleets have increased 6.2% year over year.
“I believe the greater percentage of truck and SUV sales into rental fleets is a consequence of better residual values for trucks and SUVs compared to cars,” says Chris Brown, executive editor of Auto Rental News. Brown points out that the truck and SUV category includes crossovers, which offer better residual values and greater flexibility for the rental customer.
As measured by Black Book, sub-compact and compact car values have experienced depressed values in 2016 on abundant supplies and weak demand, driven in part by low fuel prices.
Overall, the percentage of sales into rental fleets over 2015 has been shrinking each month moving through 2016.
While the year started with double-digit monthly gains, the 6.2% increase represents the smallest year-to-date gap this year. “This is a welcome sign that the rental fleets are becoming more right-sized to demand,” Brown says.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
