Auto Rental News
MenuMENU
SearchSEARCH

U-Save Expands Into North Atlantic Archipelago

The islands offer dramatic cliffs, fjords, and green hills, with a subpolar oceanic climate moderated by the Gulf Stream.

January 8, 2026
U-Save franchisee holding a promotional sign in front of a white rental car along the rugged coastline of the Faroe Islands.

Svend Aage Hojaard Ellefsen, owner of the U-Save Faroe Islands franchise, shows how visitors can enjoy the rugged, scenic coastal roadways in a rental car. 

Photo: U-Save International

2 min to read


U-Save International recently opened its newest U-Save Car & Truck Rental franchise location in the Faroe Islands.

The Faroe Islands are an archipelago of rugged, mountainous islands in the North Atlantic Ocean, centrally located among Iceland, Scotland (Shetland Islands), and Norway, forming an autonomous territory within the Kingdom of Denmark. The islands offer dramatic cliffs, fjords, and green hills, with a subpolar oceanic climate moderated by the Gulf Stream.

Ad Loading...

The Faroe Islands franchise has been acquired by local car rental entrepreneur Svend Aage Hojaard Ellefsen, who brings strong regional knowledge and industry experience to the U-Save brand. 

The new operation will deliver U-Save’s rental services to residents and the growing number of visitors exploring the islands each year.

“This is a fantastic way to start 2026 and another step forward for our international growth,” said Richard Lowden, president of U-Save International, in a Jan. 7 news release. “Aage’s local expertise and passion for the car rental business make him an ideal franchise partner, and we look forward to supporting him and his team as they introduce U-Save to this unique and beautiful destination.”

The Faroe Islands franchise strengthens U-Save’s presence across Europe and reflects the brand’s partnerships with experienced local entrepreneurs who understand their markets and customers.

Established in the U.S. in 1979, U-Save has since expanded into 31 countries worldwide, following its acquisition by Green Motion in 2022.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...