Auto Rental News
MenuMENU
SearchSEARCH

Green Motion, U-Save Appoint New Chief Commercial Officer

The veteran rental car executive will lead global commercial strategies and develop more franchises.

Green Motion, U-Save Appoint New Chief Commercial Officer

(L to R): Chay Lowden, chief product officer, Rich Bowden, chief commercial officer, and Richard Lowden, CEO.

Photo: Green Motion International

1 min to read


Green Motion International and U-Save Car & Truck Rental recently appointed Rich Bowden as chief commercial officer, following his successful tenure as chief business officer.

Rich Bowden brings a wealth of industry expertise, having held senior commercial roles at Hertz Car Rental International, where he shaped global strategies and grew franchises. 

Ad Loading...

His extensive experience and dynamic approach have proven invaluable since joining Green Motion and U-Save, where he has improved the company’s commercial position.

In his new role, Bowden will lead the global commercial strategies for Green Motion and U-Save, focusing on franchise development, partner engagement, network growth, and customer experience innovation.

"Bowden’s knowledge, professionalism, and passion for the car rental industry are unmatched,” said Richard Lowden, founder and CEO of Green Motion and President of U-Save, in an April 7 news release. “The impact he has already made across our franchise family has been phenomenal. Rich is pivotal in helping shape the future of both Green Motion and U-Save."

This strategic promotion reflects both brands' ongoing international franchise development.

More Rental Operations

Avis and Hertz logos against a money line graph
Rental Operations•by Chris Brown•November 15, 2026

Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds

Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.

Read More →
Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
Ad Loading...
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...