More News: Green Motion Opens Franchise Outlet in Hamburg, Germany
Green Motion, U-Save Appoint New Chief Commercial Officer
The veteran rental car executive will lead global commercial strategies and develop more franchises.

(L to R): Chay Lowden, chief product officer, Rich Bowden, chief commercial officer, and Richard Lowden, CEO.
Photo: Green Motion International
Green Motion International and U-Save Car & Truck Rental recently appointed Rich Bowden as chief commercial officer, following his successful tenure as chief business officer.
Rich Bowden brings a wealth of industry expertise, having held senior commercial roles at Hertz Car Rental International, where he shaped global strategies and grew franchises.
His extensive experience and dynamic approach have proven invaluable since joining Green Motion and U-Save, where he has improved the company’s commercial position.
In his new role, Bowden will lead the global commercial strategies for Green Motion and U-Save, focusing on franchise development, partner engagement, network growth, and customer experience innovation.
"Bowden’s knowledge, professionalism, and passion for the car rental industry are unmatched,” said Richard Lowden, founder and CEO of Green Motion and President of U-Save, in an April 7 news release. “The impact he has already made across our franchise family has been phenomenal. Rich is pivotal in helping shape the future of both Green Motion and U-Save."
This strategic promotion reflects both brands' ongoing international franchise development.
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
