<i>Updated:</i> FSNA Details Potential Advantage Acquisition
Franchise Services of North America and its partner Macquarie Capital have signed a purchase agreement with the Hertz Corp. to acquire Advantage Rent-A-Car once certain divested assets from Dollar Thrifty meet regulatory requirements.
Franchise Services of North America (FSNA) released a press announcement Aug. 28 detailing the acquisition of Advantage Rent-A-Car, which is pending until the Hertz Corp.’s acquisition of Dollar Thrifty is completed. (You can read here the Aug. 27 announcement on the merger agreement reached by Dollar Thrifty and Hertz.)
FSNA, a public company, and its new partner Macquarie Capital — which served as an adviser to FSNA in the deal — have signed a purchase agreement with the Hertz Corp. to acquire Advantage once certain divested assets from Dollar Thrifty meet Federal Trade Commission regulations.
Macquarie has indirectly committed $15 million in equity capital in order to fund the total consideration for assets. Upon completion of the transaction, the Advantage brand will be included in FSNA’s portfolio, which will result in Macquarie holding 49.76% in equity capital of FSNA, which intends to operate Advantage as an independent brand.
“We plan to continue the development of the brand both domestically and internationally,” said Sandy Miller, co-chairman and co-CEO of FSNA. “We welcome the Advantage employees and their customers and are committed to making this a seamless transition for all.”
In addition to meeting regulatory requirements, the Dollar Thrifty shareholders must approve the acquisition, according to Hertz's announcement. And for FSNA, its shareholders must also approve the transaction for Advantage, according to the FSNA press release.
“We also believe that in many instances, an opportunity will exist for our franchisees to expand their offerings, and this will mean an incremental opportunity for our insurance divisions,” said Tom McDonnell, co-Chairman and co-CEO of FSNA.
Also according to the release, Macquarie will operate Advantage from 62 locations in the U.S., which includes certain former Thrifty locations, where Advantage will operate from new in-terminal markets. The acquisition will expand on FSNA’s current leisure car rental presence, which consists of 28 franchised airport locations that operate under the U-Save Car & Truck Rental brand globally.
The transaction is expected by all companies to be completed by the fourth quarter of this year, and is also pending approval from Canada's TSX Venture Exchange.
FSNA said in the release as well that it intends to seek shareholder approval for the relocation of its headquarters to the state of Delaware and to set the number of directors to seven. According to the release, FSNA shareholders holding more than 662/3% of common shares have entered into agreements to vote their common shares in favor of the merger and the relocation of FSNA to Delaware.
This article was updated at 12:51 p.m. on Aug. 29, 2012.
To read past coverage of the merger-related news on Dollar Thrifty, click here.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
