Auto Rental News
MenuMENU
SearchSEARCH

<i>Updated:</i> FSNA Details Potential Advantage Acquisition

Franchise Services of North America and its partner Macquarie Capital have signed a purchase agreement with the Hertz Corp. to acquire Advantage Rent-A-Car once certain divested assets from Dollar Thrifty meet regulatory requirements.

by Staff
August 29, 2012
2 min to read


Franchise Services of North America (FSNA) released a press announcement Aug. 28 detailing the acquisition of Advantage Rent-A-Car, which is pending until the Hertz Corp.’s acquisition of Dollar Thrifty is completed. (You can read here the Aug. 27 announcement on the merger agreement reached by Dollar Thrifty and Hertz.) 

FSNA, a public company, and its new partner Macquarie Capital — which served as an adviser to FSNA in the deal — have signed a purchase agreement with the Hertz Corp. to acquire Advantage once certain divested assets from Dollar Thrifty meet Federal Trade Commission regulations.

Ad Loading...

Macquarie has indirectly committed $15 million in equity capital in order to fund the total consideration for assets. Upon completion of the transaction, the Advantage brand will be included in FSNA’s portfolio, which will result in Macquarie holding 49.76% in equity capital of FSNA, which intends to operate Advantage as an independent brand.

“We plan to continue the development of the brand both domestically and internationally,” said Sandy Miller, co-chairman and co-CEO of FSNA. “We welcome the Advantage employees and their customers and are committed to making this a seamless transition for all.”

In addition to meeting regulatory requirements, the Dollar Thrifty shareholders must approve the acquisition, according to Hertz's announcement. And for FSNA, its shareholders must also approve the transaction for Advantage, according to the FSNA press release.

“We also believe that in many instances, an opportunity will exist for our franchisees to expand their offerings, and this will mean an incremental opportunity for our insurance divisions,” said Tom McDonnell, co-Chairman and co-CEO of FSNA.

Also according to the release, Macquarie will operate Advantage from 62 locations in the U.S., which includes certain former Thrifty locations, where Advantage will operate from new in-terminal markets. The acquisition will expand on FSNA’s current leisure car rental presence, which consists of 28 franchised airport locations that operate under the U-Save Car & Truck Rental brand globally.

Ad Loading...

The transaction is expected by all companies to be completed by the fourth quarter of this year, and is also pending approval from Canada's TSX Venture Exchange.

FSNA said in the release as well that it intends to seek shareholder approval for the relocation of its headquarters to the state of Delaware and to set the number of directors to seven. According to the release, FSNA shareholders holding more than 662/3% of common shares have entered into agreements to vote their common shares in favor of the merger and the relocation of FSNA to Delaware.

This article was updated at 12:51 p.m. on Aug. 29, 2012.



To read past coverage of the merger-related news on Dollar Thrifty, click here.

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...