Auto Rental News
MenuMENU
SearchSEARCH

VW Makes Offer to Acquire Europcar

VW has announced details of its plan to purchase Europcar Mobility Group to enhance its service offerings and capitalize on the shift to EVs in the car rental industry.

July 28, 2021
VW Makes Offer to Acquire Europcar

Herbert Diess, Volkswagen's CEO says building a mobility platform is a key priority in the deal, valued at almost 3 billion euros. 

Photo: VW

2 min to read


Rumblings broke on industry websites recently that Volkswagen (VW) was in talks to purchase French car rental company Europcar. The rumors were confirmed by VW on July 28.

In a news release, VW said: “The Volkswagen Group is taking a major step forward in its new auto strategy to become a leading provider of individual mobility in the electric and fully connected age. In a consortium with London-based asset manager Attestor Limited and Dutch mobility provider Pon Holdings B.V., Volkswagen agreed to launch a recommended takeover offer for Europcar Mobility Group…”

Ad Loading...

Europcar has more than 3,500 rental stations across 140+ countries and a fleet of over 350,000 vehicles in 2019, serving over 5 million customers per year. 

The announcement also said that the minimum acceptance threshold for the takeover offer is 67%, and existing shareholders holding 68% in Europcar have committed to accept the takeover offer. The offer price represents a 27% premium to the closing price as of June 22 — the last day before the consortium’s approach became public and implies an enterprise value of 2.9 billion euros.

VW says the transaction provides a compelling opportunity to create a leading mobility platform and deliver new solutions to meet growing customer demand for services complementing car ownership. 

Volkswagen has previously owned Europcar, and in June said it was considering buying a majority stake in the company to tap into the trend for consumers to rent rather than own a vehicle, according to a Reuters report. Volkswagen sold the company to Eurazeo in 2006 for 3.3 billion euros, including debt.

Purchasing the company now apparently became attractive again as the industry is looking more toward EVs.

Ad Loading...

Though Volkswagen will have a majority shareholding in the joint holding company, it will neither control the consortium nor Europcar, the release added. 

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...