Auto Rental News
MenuMENU
SearchSEARCH

Wholesale Prices Stay Near Record Levels

According to Adesa, wholesale prices in April averaged $10,551, only 0.6 percent lower than last April’s record level.

by Staff
May 9, 2011
3 min to read


Tom Kontos of ADESA presents his monthly analysis of the wholesale used vehicle market for April:

Summary

Ad Loading...

Average wholesale prices remained at near-record levels in April, as concerns about new vehicle supply disruptions and high gasoline prices continued to add to the existing tight-supply/high-demand dynamic in place in the used vehicle market since mid-2009.  Moreover, new vehicle incentives were down considerably in April, giving used vehicle prices even more upside support.

Dealers may have spent more for the vehicles they bought in the lanes and online at wholesale auto auctions, but strong retail sales and encouraging gross margins reported by the publicly traded auto retail groups indicate that consumers are willing to pay more for desirable used vehicles as well.

April also marked the return of a pattern seen often during the last run-up of gasoline prices to the $4.00 level, namely recording of the strongest price gains for compact cars and the most significant price declines for fullsize SUVs and pickups.

Details

According to ADESA Analytical Services' monthly analysis of Wholesale Used Vehicle Prices by Vehicle Model Class1, wholesale used vehicle prices in April averaged $10,551 - flat with March and only 0.6% lower than last April's record level. Prices were strongest for compact cars (up 7.2% month-over-month and 14.4% year-over-year) and weakest for fullsize SUVs (down 2.9% m/m and 7.5% y/y) and fullsize pickups (down 3.1% m/m and 12.2% y/y).

Ad Loading...

Wholesale Used Vehicle Price Trends



Average Prices ($/Unit)

Latest Month Versus:


Apr-11

Mar-11

Apr-10

Prior Month

Prior Year







Total All Vehicles

$10,551

$10,550

$10,611

0.0%

-0.6%







Total Cars

$9,974

$9,765

$9,485

2.1%

5.2%

Compact Car

$7,741

$7,220

$6,769

7.2%

14.4%

Midsize Car

$8,645

$8,318

$7,843

3.9%

10.2%

Fullsize Car

$6,685

$6,849

$6,763

-2.4%

-1.2%

Luxury Car

$14,335

$14,367

$15,093

-0.2%

-5.0%

Sporty Car

$13,639

$13,282

$12,896

2.7%

5.8%







Total Trucks

$11,193

$11,422

$11,968

-2.0%

-6.5%

Mini Van

$8,287

$8,258

$8,358

0.3%

-0.9%

Fullsize Van

$9,391

$9,246

$9,545

1.6%

-1.6%

Mini SUV

$11,031

$11,166

$10,842

-1.2%

1.8%

Midsize SUV

$10,228

$10,575

$11,062

-3.3%

-7.5%

Fullsize SUV

$13,293

$13,697

$14,379

-2.9%

-7.5%

Luxury SUV

$20,178

$20,320

$21,657

-0.7%

-6.8%

Compact Pickup

$7,453

$7,391

$7,669

0.8%

-2.8%

Fullsize Pickup

$11,034

$11,389

$12,575

-3.1%

-12.2%

Source: ADESA Analytical Services. March data revised.

Manufacturers registered a 1.6% month-over-month price decrease and a 14.9% year-over-year rise.  Fleet/lease consignors experienced a 0.4% sequential price increase and a 1.8% annual increase.  Dealer consignors saw a 5.7% average price increase versus March and a 6.7% uptick versus April 2010.

ADESA Analytical Services estimates that auction industry inventory levels stood at 25 days at month-end compared to 31 days last April, as used vehicle supply remains tight.

Based on data from CNW Marketing/Research, retail used vehicle sales in April were up 10.7% year-over-year for franchised dealers and 17.3% for independent dealers.  On a month-over-month basis, used vehicle sales were up by about 40% for both groups.  Certified used vehicle sales in April were down 4.0% versus March but up 8.0% compared to April 2010, according to Autodata.  Average new vehicle incentives have dropped by about $500 this year according to Edmunds, Inc.

More Rental Operations

ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...