Winona State University to Offer Zipcar Service on Campus
In an effort to reduce a demand for parking and decrease carbon emissions, Winona State University has launched Zipcar on its campus. The program will offer two Toyota Matrixes and a Toyota Prius to students, faculty and staff.
On Sept. 1, Winona State University (WSU) officially launched Zipcar on campus in an effort to reduce demand for parking, decrease carbon emissions and offer students, faculty and staff a convenient, economical and environmentally friendly alternative to owning a car.
Three self-service Zipcars -- two Toyota Matrixes and a Toyota Prius -- will be available for use 24 hours a day, seven days a week. The cars are located in three dedicated spots near Kryzsko Commons and Sheehan Hall and are available to all students and employees aged 18 and over. Gas, maintenance, insurance and reserved parking are included in the low hourly and daily rates.
The partnership with Zipcar is part of the university's sustainability initiative, launched when WSU President Judith Ramaley signed the American College and University Presidents Climate Commitment in 2007. Along with Zipcar, WSU will also offer a bike-sharing program this fall. Through the Purple Bike Rental Program, students and employees will be able to check out bikes, helmets and locks free of charge.
"Winona State University is committed to reducing its carbon footprint," said Ramaley. "Investing in alternative transportation is one facet of the university's overall approach to sustainability, and we're proud to partner with Zipcar to provide our community with a versatile alternative to personally-owned vehicles." Zipcar provides students and employees the freedom of car ownership – for errands, entertainment or road trips - without the associated cost and hassle of owning a car. Zipcar also eliminates hundreds of dollars in monthly transportation costs, saving members an average of $600/month or $7,200/year when compared with car ownership - money that can be put toward other expenses such as tuition and housing. The service also benefits faculty and staff who bike, carpool or ride transit to work, by giving them access to a car during the day if they need one.
Faculty, staff and students can join Zipcar for $35 and will receive a $35 driving credit for the first month of their membership. Zipcar members can drive for as little as $8 per hour or $66 per day on weekdays and $9 per hour or $72 per day on weekends. Local Winona residents ages 18 and older can join for $75 ($25 one-time application fee and $50 annual fee). All members 21 and over will have access to Zipcar's network of more than 5,500 vehicles throughout the UK and North America.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
