YVRA Car Rental Agents Fear Business Will be Impacted by Tax Increase
Car rental operators at the Yampa Valley Regional Airport believe the proposed car rental tax increase, the highest car rental tax in all of Colorado, could cause them to lose business to neighboring cities.
Car rental operators stationed at the Yampa Valley Regional Airport (YVRA) are worried that a proposed car rental tax could knock business down by 10 to 15 percent, reports The Steamboat Pilot & Today.
Hayden, Colo. residents will vote on the proposed tax Nov. 6.
On Aug. 6, the Hayden Town Council voted to send two ordinances to voters. One of the ordinances would increase sales tax on car rentals by 3.5 percent, to 11.4 percent.
According to the news report, the car rental cost currently covers 33 percent of taxes and fees. If the tax should pass, it would increase to 37 percent.
Members of the Town Council believe the YVRA is an untapped resource, citing that other airports charge large fees, and some cities charge taxis for each person they pick up. However, residents noted that if the tax is increased, YVRA would have the highest car rental taxes of all airports in the state of Colorado at 13.4 percent. The number includes all taxes placed on vehicle rentals at the airport, not just eh proposed sales tax.
Many operators fear that the increased cost would cause travelers to fly into the Denver airport and rent their vehicles there. Therefore, renters would not need to rent their vehicles from YVRA agencies.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →Aug. 25 Webinar: Build Custom Fleet Tools With AI and Vibe Coding
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
