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A wide Spanish beach is mostly empty.
ArticlesJanuary 14, 2026

Trends, Challenges Redefine Car Rental Industry

Independent car rental operators and franchise operations faced an array of external pressures in 2025 driven by economic, technological, and competitive factors.

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A montage of a red mustang, a smartphone, and colored text boxes about rental fleet technology.
Articlesby Martin RomjueJanuary 12, 2026

How New Tech Can Quicken Car Rental Operations

AI’s use of data and smarter cars can enhance the business brainpower to spot problems, save time, and deliver superior service.

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Close up of a wine glass filling with red wine.
Auto Rental Focusby Martin RomjueDecember 22, 2025

As Another Year Fades, A Future Industry Vision Crystallizes

Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.

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A rental car on top of a grid to illustrate artificial intelligence in the car rental industry.
Newsby News/Media ReleaseDecember 8, 2025

RateGain Launches A Revenue Assistant For Car Rentals

The AI-driven tool provides clarity on demand, pricing, fleet, and channel performance, all in real time.

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ArticlesNovember 19, 2025

3 Ways AI Solves Bottlenecks in Vehicle Logistics

AI has unlocked the ability not just to cut time and cost, but to develop smarter workflows that can scale without sacrificing quality or control.

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Auto Rental Focusby Martin RomjueOctober 17, 2025

Meet Jul-IA, The Attentive Agent Moving Into Car Rental Operations

As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.

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Photo of CEO in front of a city skyline.
Articlesby Martin RomjueOctober 9, 2025

Travel Tech CEO Sees AI Potential for Car Rental

Q&A Interview: An e-commerce entrepreneur and tech creator is developing more AI connections for rental fleet operations.

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A robotic hand searching for a rental car on a laptop computer.
ArticlesAugust 19, 2025

How AI Is Making Car Rental Search Smarter and Unique

Companies are finding a clear link between relevant, personalized results and higher booking rates. Platforms that deliver tailored search results see higher conversion rates and revenues.

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Two speakers standing on a stage talking at each other with a white chair between them.
Articlesby Martin RomjueJuly 16, 2025

How AI Enhances Buying, Selling, and Trading Vehicles

AI has already evolved into a must-have tool for remarketers to work with greater clarity, make faster decisions, and run smarter digital marketplaces and business operations.

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Close up of a blue car’s headlight with white marks or scratches on the surrounding auto body.
ArticlesJune 30, 2025

AI in Car Rental Should Be the Customer’s Advocate, Not Accuser

Opinion/Editorial: What happens when AI randomly overcharges car renters outrageous fees and penalties?

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