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Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
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In my return to writing about the day-to-day challenges of car rental, I have a few observations about shrinking vehicle mix, changing customer base, and the incessant hunt for new efficiencies.
Read More →Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →The Car Club will provide on-site vehicles for local residents and businesses at the new Barking Riverside London development in East London.
Read More →Liftshare and Enterprise are already speaking to a number of private and public sector organizations about introducing the Shared Asset Model.
Read More →The new deployments at Midwestern Wheels rental car locations
Read More →In addition, using a car club ensures that the nurses are in vehicles that are modern and regularly maintained, and that also feature the latest fuel-efficient engines.
Read More →The addition of car club vehicles at this new, bigger branch, will help to meet a growing need for on-demand vehicle rental, from both businesses in the area and local residents looking to rent vans.
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