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Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
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Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]
Read More →A CEO who specializes in AI technology brings his global perspective and previews his upcoming session at the International Car Rental Show. [VIDEO]
Read More →The new platform enables rental operators to convert website visitors into confirmed bookings 24/7 through intelligent, real-time interactions with live reservation systems.
Read More →Rental fleets are navigating razor-thin margins, fluctuating vehicle values, and high customer expectations. Learn how tracking key metrics and market trends can protect your bottom line.
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