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Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
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A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
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Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
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Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]
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A CEO who specializes in AI technology brings his global perspective and previews his upcoming session at the International Car Rental Show. [VIDEO]
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The new platform enables rental operators to convert website visitors into confirmed bookings 24/7 through intelligent, real-time interactions with live reservation systems.
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Rental fleets are navigating razor-thin margins, fluctuating vehicle values, and high customer expectations. Learn how tracking key metrics and market trends can protect your bottom line.
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ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
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ICRS 2025: How the industry manages market pressures and emerging trends will determine its pricing, profits, customer service — and future success.
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