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Of 31 major brands tracked by Kelley Blue Book, only five recorded transaction prices in August lower than year-ago levels.
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The share of new-vehicle sales from luxury brands drove up average transaction prices, when combined with fewer discounts and incentives, caused new vehicle affordability to fall.
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With new-vehicle inventory rising in the U.S., downward price pressure and higher incentives appear to be key drivers of the market’s momentum.
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For the second month in a row, average transaction prices undercut manufacturer's suggested retail prices, reversing a prior 20-month trend.
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Through the 12-month period ending in June 2019, overall manufacturer incentive spend has declined, and the strength of fleet sales this year has been a big reason why.
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Rental companies can maintain relationships with past customers by keeping up with communication, offering incentives to rent again, and continuing to improve the customer experience.
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Three questions are included in this round of the Car Rental Q&A: What are the basics of a good sales associate incentive plan; how do we obtain more business from our local dealerships; and how can I improve my margins through new incremental products?
Read More →Since Nectar's launch in 2002, more than £1.5 billion of rewards have been redeemed by its collectors.
Read More →Members receive guaranteed reservations, a pickup service, a 10 percent discount on leisure rates and hotel discounts.
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