Europcar, a vehicle hire company in the UK, brings travelers good rates with the launch of Privilege, its new loyalty program. Membership is free, allowing frequent hirers to benefit from tailor made discounts, including up to 30 percent off all leisure rentals.

Privilege provides members with crucial time-saving benefits.  It eliminates queuing and paperwork and guarantees reservations.  Plus, Privilege members have access to discounts from other premium services from Europcar partners, offering loyal customers the ultimate reward scheme.

Travelers simply sign-up online on Europcar's website to earn Privilege activity points. From the very first hire members are part of the Privilege Club, receiving guaranteed reservations as well as a 10% discount on leisure rates and special rates at participating Accor Hotels and access to the Accor loyalty program. Privilege Club also offers an express pick-up service for convenient car hire.

Once members have completed 10 hires in a year they join Privilege Executive and their benefits increase. These include a 20 percent discount on leisure hires, plus free upgrades, subject to availability. For members booking more than 25 hires per year, membership to Privilege Elite is offered.  This provides a 30 percent discount on leisure rates, one free weekend hire per year, free additional driver and more benefits from Accor Hotels, making it the ultimate reward scheme for business travelers.

Privilege members can view their personal account at any time by logging on to the Europcar website to check their bookings.

"We know how crucial it is for all travelers- but especially business travelers - to be able to get on with their journey as quickly and cost-effectively as possible," explained Ken McCall, managing director, Europcar UK.  

"We have therefore designed Privilege to give them the ultimate convenience, as well as thank them for their loyalty and the trust they place in us every day, throughout our worldwide network.  Through the 'get more by hiring more' principle, Privilege offers our customers the best quality service while systematically thanking them each time they hire with Europcar."