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ICRS 2025: How the industry manages market pressures and emerging trends will determine its pricing, profits, customer service — and future success.
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According to Cheap Car Rental’s latest survey, Anchorage had the highest car rental rates at $949 per week for the cheapest car at the airport.
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For May 2021, a customer in Kahului, Hawaii, could expect to pay an average of $972 per week for the most affordable vehicle.
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People traveling to the Hawaiian islands for spring break are causing a shortage of rental cars and a spike in prices.
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An imbalance of cars and the high cost to move them to where they’re needed, rentals booked for low rates in April, and higher incidences of fraud and damage plague the shift to local rentals during the COVID-19 pandemic.
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As a result of the current health crisis, car rental prices have gone down across the globe.
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The AlixPartners survey found that 50% of respondents cited parking issues and associated costs; 35% cited the laborious process of renting a car as reasons for using ride hailing instead.
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Luxury car rental sales as well as prices are increasing in Houston ahead of the Super Bowl. Normally priced at $1,299 per day, the Lamborghini Huracan convertible is currently going for $2,500 per day at a Houston luxury rental location.
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As Europe finally exits a tough economy, market fragmentation, pricing pressures and difficult business conditions pose challenges to growth.
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Pricing in Europe's large markets should remain a challenge due to more suppliers, the emergence of value brands and increased demand for smaller rental vehicles.
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