Related: 2020 J.D. Power Study: Hertz Ranks Highest in Overall Customer Satisfaction
Toyota Rent-A-Car Takes First in Japan’s Overall Satisfaction Survey
Toyota Rent-A-Car earned 718 points in J.D. Power Japan’s 2021 Rent-A-Car Service’s Customer Satisfaction Survey. The survey also found that more respondents have been using rental vehicles instead of public transportation to prevent coronavirus infection.

Toyota Rent-A-Car has been No. 1 in overall satisfaction for three years in a row.
Photo via Wikimedia Commons/Shriya21.
J.D. Power Japan has released its 2021 Rent-A-Car Service’s Customer Satisfaction Survey. Conducted in January 2021, the survey targeted users who rented a vehicle within the last six months.
When it comes to overall satisfaction, Toyota Rent-A-Car took first place with 718 points, according to the recent J.D. Power survey. The rental company has been No. 1 in overall satisfaction for three years in a row. Nissan Rent-A-Car took second place with 715 points while Times CAR RENTAL finished in third place with 714 points. The overall satisfaction score is calculated with a maximum of 1,000 points. The factors that make up the score include various charges, vehicles, departure/return response, service menu, and reservation (Web page, mobile app, phone).
After the spread of the new coronavirus infection, the survey looked at how the usage of rental vehicles changed. Nineteen percent of respondents used a rental car instead of public transportation during private travel and 10% used car rental more often when traveling by car to nearby areas. For commuting, 9% of respondents used a rental car instead of public transportation (train or bus) to prevent infection. And 7% of respondents used a rental car for bulk buying and other shopping.
When using a rental car, 15% of respondents have started to take preventative measures when first driving a rental car, such as sterilization of the steering wheel and ventilation. And 14% of respondents have confirmed that a rental company has coronavirus prevention measures for its vehicles.
The survey also asked about reasons for choosing a rental vehicle instead of a carsharing service. Some of the top responses included wanting to use a rental vehicle while traveling or for business travel; wanting a vehicle for one day or more; finding a cheaper price for a rental car rather than a carsharing vehicle; no carsharing service station near my house; difficulty trying to register as a member of a carsharing service; and wanting to rent various types of cars or wanting to pick a specific type of car.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
