Videos
Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
- Improving customer service is essential for driving business growth within the rental industry.
- AI technology can streamline rental fleet management.
*Summarized by AI
Straight from the 2026 International Car Rental Show, what are the latest trends affecting rental fleet operators? Rental vehicle companies are navigating evolving technologies such as AI, telematics, and operational software while continuing to prioritize customer service and long-term business relationships.
This video covers common operational pain points, strategies for improving efficiency, and how rental operators can expand into commercial and business-focused rental opportunities beyond the traditional passenger vehicle market.
In this Season 2, Episode 8, ARN managing editor Martin Romjue interviews Ryan Kerzner, a senior associate at The Merlin Group with more than 20 years in the rental industry. The interview takes place on the exhibit floor of the 2026 International Car Rental Show in Grapevine, Texas.
Viewers will learn:
Key challenges facing rental fleet operators.
- Insights from the 2026 International Car Rental Show
- How AI and operational technology are reshaping rental businesses.
- Why car renter service remains critical for smaller and mid-sized operators.
- Strategies to run better fleet operations and retain customers
- Diversifying into commercial and B2B opportunities.
- Resources to help rental fleet operators identify new growth strategies.
➡️Related Video: How AI Reforms Rental Pricing and Rates
➡️Related Article: Why Car Rental Can No Longer Run On Workarounds
➡️ Auto Rental News Blog:Speed Overtakes Car Rental Industry Practices
➡️For More Info:Rental Fleets Must Adjust To Catastrophe Risks
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➡️ The 2027 International Car Rental Show will be held on May 4-6, 2027, at the Paris Las Vegas with the latest information, analysis, trends, and topics for car rental operators worldwide: https://www.internationalcarrentalshow.com

