More From These Companies: RateGain Partners with Thermeon, Bluebird to Maximize Revenue
Bluebird, Thermeon, Navotar Combine to Form Rentall
The three companies, operating under Aspire Software's portfolio, will now operate as one.

Under the merger of the three companies into one new brand, the company says that Rentall is meant to be a one-stop solution provider for all car rental operators.
Image courtesy Rentall
Bluebird Auto Rental Systems, Thermeon, and Navotar announced that they are merging to operate as Rentall, effective Oct. 1.
The three car rental software companies come together in a new car rental software system that combines each of their brands' expertise, according to a statement by Aspire Software, owners of the brands. Along with the name change comes new branding, including a logo and new colors.
“Not only does Rentall modernize and revolutionize our car rental software portfolio; it solidifies our commitment with our customers that we are here to stay and continue building long lasting relationships in order to become even stronger business partners for our customers,” says Rafael Mazzeo, VP and managing director of Rentall. “With Rentall, our passion to develop innovative software for all verticals of the rental industry is stronger than ever before and we look forward to having all our customers join the Rentall journey!”
The new company's announcement says it is positioned to ensure all categories of the rental industry thrive, as its umbrella of solutions will take the best of Bluebird, Thermeon, and Navotar, and give rental operators access to even more solutions.
The three companies have a combined over 100 years of experience.
More Rental Operations

In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
