More From These Companies: RateGain Partners with Thermeon, Bluebird to Maximize Revenue
Bluebird, Thermeon, Navotar Combine to Form Rentall
The three companies, operating under Aspire Software's portfolio, will now operate as one.

Under the merger of the three companies into one new brand, the company says that Rentall is meant to be a one-stop solution provider for all car rental operators.
Image courtesy Rentall
Bluebird Auto Rental Systems, Thermeon, and Navotar announced that they are merging to operate as Rentall, effective Oct. 1.
The three car rental software companies come together in a new car rental software system that combines each of their brands' expertise, according to a statement by Aspire Software, owners of the brands. Along with the name change comes new branding, including a logo and new colors.
“Not only does Rentall modernize and revolutionize our car rental software portfolio; it solidifies our commitment with our customers that we are here to stay and continue building long lasting relationships in order to become even stronger business partners for our customers,” says Rafael Mazzeo, VP and managing director of Rentall. “With Rentall, our passion to develop innovative software for all verticals of the rental industry is stronger than ever before and we look forward to having all our customers join the Rentall journey!”
The new company's announcement says it is positioned to ensure all categories of the rental industry thrive, as its umbrella of solutions will take the best of Bluebird, Thermeon, and Navotar, and give rental operators access to even more solutions.
The three companies have a combined over 100 years of experience.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
