Budget Las Vegas Franchisee Chooses RateGain

RateGain Travel Technologies Limited (RateGain), a provider of SaaS solutions for travel and hospitality, announced that Las Vegas car rental company and Budget Rent A Car franchisee, Malco Enterprises of Nevada, Inc. (Malco), has selected the company to drive business recovery with the AI-powered revenue management platform – revAI.

RateGain’s revAI platform will help Malco Enterprises leverage about 25 real-time demand indicators to understand the market potential and adjust pricing by car segment, channel, and location. Malco will also get a price optimization module to help capture the extra market share through an AI-driven-price recommendation engine while giving visibility into their current revenue achievement in the ongoing Financial year. 

“When you are dealing with uncertainty, the ideal partner is one that can both provide real-time insights as well as a plan of action to use those insights to drive business recovery," said Tom Mallo, chief executive officer of Malco, in a statement. With RateGain’s revAI platform we get both with an additional advantage of a cutting edge platform powered by AI which makes it possible for every car rental to maximize revenue opportunity.”

“As the car rental industry recovers from COVID-19, we are certain that AI is going to be a critical enabler for addressing the gaps created by COVID and that is the core philosophy of revAI," added Siddhartha Kothari, general manager and EVP for revAI, RateGain. "As a long time partner to Malco, we are delighted that they gave us the opportunity to partner with them on creating new revenue and build a world-class example of AI-powered recovery for other car rentals to follow.”