On March 21, Priceless Car Rental announced the expansion of its franchise system in Mexico with the addition of three new locations in the vacation hotspots of Cancun, Merida, and Tulum.  Jorge Capdavilla and his group began their journey with Priceless Car Rental as affiliates in 2022. This year they have gone all in with the Priceless franchise and brand, converting their locations to brand exclusively as Priceless.

NP Auto Group President Mike DeLorenzo shared his excited to see Priceless growing its brand footprint in the country. “We’re thrilled to now have seven franchise locations in Mexico, offering our customers a convenient and reliable car rental service in the hottest vacation locations,” he said. “Jorge and his team have been great to work with as affiliates, delivering a high level of service and a quality product. With the franchise agreement in place, we’re looking forward to a successful long-term relationship together.”

The new locations are using the NP Auto Group’s proprietary ASAP Rent software, an app and browser-based system that facilitates contactless rentals, self-service extensions, phone as a key, and more. 

The new Priceless locations join Priceless of Culiacan, Mazatlán, Tijuana, and Cabo San Lucas in Mexico.