U-Save Opens First Middle East Master Franchise
A father and son team are the first example outside the U.S. where a franchisee has combined U-Save and Green Motion operations to offer more comprehensive fleet and rental services within a specific market.

(L to R): Alex Brown, Booking.com; Richard Lowden, U-Save International; and Lawrence Alamad, U-Save and Green Motion Jordan.
Photo: U-Save
U-Save is launching its first Master Franchise in the Middle East in Amman, Jordan, the company said Aug. 15.
The new franchise was acquired by car rental entrepreneurs, Maher and Lawrence Alamad, a father-son team that also acquired the Green Motion Master Franchise in Jordan during the pandemic. Now, they are expanding the business they launched in 2021 with the purchase of U-Save's Master Franchise.
Richard Lowden, president of U-Save International, said U-Save looks forward to working with the Alamad’s on this new venture. “Maher and Lawrence have done an amazing job in Amman, creating an outstanding facility for U-Save customers to enjoy backed up by n incredible range of vehicles from GMC, Toyota, Nissan, Mercedes and Hyundai,” he said in a news release.
This is the first example outside the U.S. where a franchisee has combined U-Save and Green Motion operations to deliver a more comprehensive fleet and rental experience within a specific market.
The official opening of the new state-of-the-art location supporting Queen Alia International Airport was undertaken by Alex Brown, regional partnerships manager for Booking.com.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
