More Insights: Green Motion to Open in Armenia
Green Motion and U-Save Expand to Hawaii
Green Motion and U-Save sign both franchises for the state of Hawaii.

Pictured left to right - Pat Aiona, Richard Lowden, Patrick Aiona Jr.
Green Motion & U-Save Hawaii
Following a successful first day at the International Car Rental Show, Green Motion and U-Save announced the signing of both franchises for the state of Hawaii, continuing the group's rapid expansion across the Americas.
Acquired by local entrepreneurs, Patrick Aiona Jr. and his son Pat Aiona, who are accomplished car rental leaders within Hawaii, Green Motion & U-Save Hawaii will initially launch locations supporting the major international airports in the state followed by expansion into downtown markets later in the year.
Green Motion Founder & CEO and U-Save President Richard Lowden said, "Hawaii is one of the most important markets within the United States, and I am delighted that we have got the opportunity to work with truly formidable partners. I would like to thank our Americas team for their unwavering support in bringing this opportunity to reality."
Richard added, "This marks another major step in our continued development of one of the most important rental markets in the world."
Green Motion and U-Save are currently exhibiting at the year's International Car Rental Show at the Paris Hotel in Las Vegas. To find out more visit internationalcarrentalshow.com
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
