More News: SIXT Opens Rental Car Outlet in New Orleans
SIXT Adds Corporate Location in Oklahoma
The central city location will employ 70 workers and eventually grow to 200 employees working across more than 40,000 square feet.

The new company hub in the center of downtown Tulsa will complement the global rental car provider's North American headquarters in Fort Lauderdale, Florida.
Photo: SIXT
SIXT USA will open company offices in the heart of the central business district of downtown Tulsa, Oklahoma next month.
The Tulsa location will support the company’s ongoing expansion across North America – SIXT’s largest growth market – while reinforcing its customer service. Tulsa is Oklahoma’s second most populous city behind Oklahoma City.
Occupying about 15,000 square feet and employing 70 people in its first year, the offices are projected to expand to 41,000 square feet and 200 employees within five years. This new hub will complement SIXT’s North American headquarters in Fort Lauderdale, Florida, by expanding the company’s capabilities across essential business functions.
“With its skilled workforce, strategic location, and strong business ecosystem, Tulsa provides the ideal environment to support our continued expansion,” said Tom Kennedy, president of SIXT North America, in a Feb. 18 news release. “This new office will enhance our ability to support branches and customers across multiple time zones, ensuring seamless service as we scale our operations.”
Since launching U.S. operations in 2011, SIXT has emerged as a leading mobility provider in the competitive rental car industry. This success is driven by strategic network expansion, a high industry premium fleet share, innovative marketing, and a team of more than 2,000 dedicated, customer-focused team members with an unwavering commitment to service excellence.
SIXT operates more than 100 rental car branches in 26 states and now serves 51 of the most important airports nationwide. By launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.
More Rental Operations

Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds
Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.
Read More →
How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
