Auto Rental News
MenuMENU
SearchSEARCH

SIXT Ranks Third Overall in J.D. Power Rental Car Satisfaction Study

The first-time ranking based on feedback from leisure and business travelers across seven key areas.

SIXT Ranks Third Overall in J.D. Power Rental Car Satisfaction Study

The award underscores how employees deliver an outstanding car rental experience and puts the customer at the center of operations, SIXT North American president Tom Kennedy said.

Photo: SIXT USA

2 min to read


SIXT USA has been ranked No. 3 among car rental companies, the first time the global auto rental provider has made the list, according to the J.D. Power 2024 North America Rental Car Satisfaction Study.

SIXT is also the first new rental car brand to be ranked in the study in over a decade.

Ad Loading...

The consumer research firm’s renowned annual survey asked consumers to rate their satisfaction across seven dimensions: Ease of rental, pick-up/drop-off, level of trust, vehicle, staff, value for price paid, and digital tools.

“This ranking, based on feedback from leisure and business travelers, underscores the commitment of our team members to deliver an outstanding car rental experience and motivates us to continue to innovate and grow by putting the customer at the center of everything we do,” said Tom Kennedy, president, SIXT North America, in an Oct. 10 news release.

SIXT has distinguished itself by offering a premium fleet with the latest makes and models, outstanding customer service, and a seamless booking experience via SIXT.COM and the SIXT app where customers can easily browse, select, and reserve their ideal vehicle from a wide range of options.

Recent accolades include SIXT being named Best Family Friendly Rental Car Company in the WhereverFamily.com Wherever Awards, Favorite Car Rental Company in The Trazees Awards and earning a top spot in Travel + Leisure Readers’ 5 Favorite Rental-car Companies of 2024.

The U.S. has become SIXT's most important growth market. SIXT operates more than 100 rental branches in 25 states, employs more than 2,000 team members, and now serves 49 of the country's most important airports.

Ad Loading...

In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that offers potential cooperation or ties with its U.S. operations. 


More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...