Enterprise Holdings has purchased certain business assets — including a fleet of approximately 1,400 vehicles — from Open Road Rent A Car, an on-site rental car provider at select Toyota dealerships in Texas.
Enterprise will be transitioning Open Road's programs to its local Enterprise Rent-A-Car offices in the Houston, Dallas/Fort Worth and San Antonio areas, according to the company. Terms of the transaction were not disclosed.
"During the last two weeks, we have been visiting local Toyota dealerships, along with Open Road representatives," said Dave Livon, senior vice president at Enterprise Holdings. "Our hope is that the majority of these dealers will decide to participate with us. We are already serving these three key Texas markets with our community-focused car rental neighborhood network, so this new opportunity offers up a lot of efficiencies and flexibility."
Currently, there are more than 550 local Enterprise locations in the state of Texas, says the company. By partnering with Enterprise, dealerships will be able to purchase on-site rental vehicles in their respective markets.
"We feel good about transitioning our longtime customers and friends to a company like Enterprise," said Jeff Parent, president of Open Road Rent A Car. "We are confident that Enterprise will be able to deliver the kind of service excellence and fleet management skills that these successful dealerships and their clientele depend upon every day."