Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Acquires Texas Rental Car Fleet

Enterprise Holdings has purchased certain business assets — including a fleet of approximately 1,400 vehicles — from Open Road Rent A Car, an on-site rental car provider at select Toyota dealerships in Texas.

by Staff
December 23, 2014
Enterprise Acquires Texas Rental Car Fleet

Photo via Wikimedia.

1 min to read


Photo via Wikimedia.

Enterprise Holdings has purchased certain business assets — including a fleet of approximately 1,400 vehicles — from Open Road Rent A Car, an on-site rental car provider at select Toyota dealerships in Texas.

Enterprise will be transitioning Open Road's programs to its local Enterprise Rent-A-Car offices in the Houston, Dallas/Fort Worth and San Antonio areas, according to the company. Terms of the transaction were not disclosed.

Ad Loading...

"During the last two weeks, we have been visiting local Toyota dealerships, along with Open Road representatives," said Dave Livon, senior vice president at Enterprise Holdings. "Our hope is that the majority of these dealers will decide to participate with us. We are already serving these three key Texas markets with our community-focused car rental neighborhood network, so this new opportunity offers up a lot of efficiencies and flexibility."

Currently, there are more than 550 local Enterprise locations in the state of Texas, says the company. By partnering with Enterprise, dealerships will be able to purchase on-site rental vehicles in their respective markets.

"We feel good about transitioning our longtime customers and friends to a company like Enterprise," said Jeff Parent, president of Open Road Rent A Car. "We are confident that Enterprise will be able to deliver the kind of service excellence and fleet management skills that these successful dealerships and their clientele depend upon every day."


More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...