Enterprise Rent-A-Car has announced the acquisition of City Car Club, a Britain-based carsharing company.
Already a carsharing provider in the U.K. under the Enterprise CarShare brand, the acquisition strengthens Enterprise’s position as a player in the U.K.’s carsharing economy, according to the company.
“This is an exciting time for mobility businesses such as Enterprise,” said Brian Swallow, vice president of Enterprise Rent-A-Car. “We see the acquisition of City Car Club as a way of extending our service to business and private motorists looking for flexible travel options.”
The agreement covers all of City Car Club’s assets, including its 800-plus vehicles, 45 employees and 30,000 members, according to Enterprise. Its vehicles are available to members 24 hours a day, seven days a week in 17 cities around the U.K.
In the immediate short-term, the Enterprise CarShare and City Car Club businesses will continue to operate as two separate brands — with a plan to create a combined entity in the future.
“Currently, the Enterprise CarShare service is targeted at business users, and our data shows that this is as important a market for carsharing in the UK as demand from city dwellers,” added Swallow. “However, the acquisition of City Car Club allows us to offer that same level of service, flexibility and convenience to private renters as well.”
For more information, visit www.enterprise.co.uk.