Silvercar, the app-based operation that rents Audi A4s, has announced that Troy Aikman, Hall of Fame quarterback and current Fox Sports announcer, will be a spokesperson for the company.
Aikman will be part of a larger marketing campaign for Silvercar, including the company’s first television commercial.
"Troy Aikman represents everything that we would want in a spokesperson for Silvercar," said Luke Schneider, CEO of Silvercar. "As a businessman who is on the road constantly, he knows the importance of having a premium car rental experience at a great price. We look forward to having a long partnership with Troy."
The debut commercial features Aikman along with actor Judah Friedlander. The commercial is a funny spoof on the perils of airport car rental with Aikman and Friedlander as two travelers going in completely opposite directions when it comes time to make a crucial decision, according to Silvercar. VICE Media's creative agencies Virtue and Pulse produced the spot.
"I've been a fan of Silvercar since the first time that I used the service," said Aikman. "I represent companies that I truly believe in, and with the amount of time I travel, I've realized that Silvercar is the best car rental service available. It makes my travels simpler and easier to navigate."
Currently, Silvercar has locations in Austin, San Francisco, Las Vegas, Los Angeles, Dallas, Denver, Miami, Phoenix, Fort Lauderdale, Chicago, Denver, Newark, and New York (Brooklyn, Manhattan).
To access Silvercar, consumers can download the Silvercar Mobile app available on both Apple and Android mobile platforms. For more information, visit www.silvercar.com.