The Hertz Corp. and the Arnold Palmer Invitational have signed another four-year partnership agreement for Hertz to be the official rental car sponsor of the PGA TOUR tournament.
Hertz will also work with Arnie's Army Charitable Foundation, an organization founded by Arnold Palmer that supports children and families in need.
In its 39th year at Bay Hill, the 2017 Arnold Palmer Invitational — presented by Mastercard — is being held March 13-19 in Orlando. It is one of only five tournaments given "invitational" status by the PGA TOUR.
Arnie's Army Charitable Foundation provides financial support to institutions and organizations that support the well-being and development of children and youth; support health and wellness initiatives; and strengthen communities and the environment.
"Hertz has enjoyed a relationship with Arnold Palmer for more than three decades — longer than any other corporate partner," said Kathryn Marinello, Hertz’s president and CEO. "This year is particularly notable as we honor the memory of Arnold Palmer. We worked with Arnold way back when he played a prominent role in our advertising and have partnered with his organization through his final days. We are excited to grow the partnership to include Arnie's Army Charitable Foundation and look forward to building upon the important work we are doing to make a difference in our communities."
Hertz and Arnold Palmer's partnership began more than 30 years ago in 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. Hertz has also been an associate sponsor since 1996 of the event.
"Our partnership with Hertz is one of our longest and most valuable," said Marci Doyle, chief operating officer of the Arnold Palmer Invitational presented by Mastercard. "We couldn't be more pleased to extend our partnership and help further the important work of Arnie's Army Charitable Foundation."