Avis Budget Group today announced it has become a member of The Internet of Things Consortium (IoTC). The company has joined the consortium given the critical role that IoT technologies are playing in Avis Budget Group’s strategy to making mobility more ubiquitous, personalized, and convenient.

“The Internet of Things industry gave birth to today’s internet of iransportation industry which offers significant benefits to consumers, cities and mobility companies like Avis Budget Group,” Arthur Orduña, chief innovation officer at Avis Budget Group, said in a statement. “From streamlined operations, to better customer experiences and enhanced data, the IoT is enabling a revolution in urban mobility, and we’re right at the center of it.”

From its acquisition of Zipcar in 2013, to its industry-leading investment in connected cars, to the rapid adoption of its mobile app and to its pioneering Mobility Lab in Kansas City, Mo., Avis Budget Group has been leveraging IoT technology to offer its customers the most flexible and convenient on-demand mobility options.

“Avis Budget Group is leading the way in connecting cars and customers to its mobility platform, showcasing yet another benefit of the IoT industry,” said Greg Kahn, President and CEO of the IoTC. “The company is a great addition to our network and we look forward to their leadership role on the Smart Cities Task Force.”