Europcar Mobility Group Makes Leadership Changes

Photo courtesy of Europcar. 

Europcar Mobility Group announced that changes will be coming to its leadership group. 

As of January 1, the Group management board will be composed of:

  • Caroline Parot, Group CEO
  • Fabrizio Ruggiero, Group deputy CEO, head of business units (cars, vans & trucks, low cost, new mobility and international coverage)
  • Olivier Baldassari, Group chief countries and operations officer, joining on January 1.

“As a leading player in mobility solutions, our network — powered by digital — has become a strong platform on a daily basis, serving [six million] customers wherever we operate, be it for one hour, one day, one week, or longer," Parot said in a statement. "Following the publication of our Q3 as well as YTD results, we are now in full acceleration of our 'leverage & scale up' strategic framework and are reinforcing our leadership setup. I am confident in our ability to fully achieve our ambition for the next years and become the preferred mobility service company for customers.”

This evolution of the Europcar Mobility Group’s leadership setup is guided by three convictions:

  1. Following the swift repositioning of the Group, from a mono-brand, mono-business, car centric model to a multi-brands, multi-businesses and customer centric model, the management board  is strengthened.This will allow Europcar Mobility Group to grow further, serving more customers and more mobility usages and needs, everywhere the Group operates, leveraging its strong network platform capabilities.
  2. The business units organization of the Group is now fully operational, with dedicated business models and strategic developments. The integration of Goldcar and Buchbinder within the business units has actually been completed in less than nine months. All the business units experience good growth momentum and additionally, will now focus on leveraging assets and scaling up customer reach, in a strongly consistent and coordinated way.
  3. Digital transformation is at the core of the Group’s strategy. After the launch of the click & go program to fully digitalize the customer journey, Europcar Mobility Group is now accelerating the digitalization of its operating and organizational model with new ways of working, to boost the platform capacity and thus deliver first class solutions and services to its customers.

The Group executive committee is composed of:

  • Juan-Carlos Azcona, Managing Director, low cost business unit
  • Marcus Bernhardt, managing director, international coverage business unit
  • Aurélia Cheval, Group chief strategy officer
  • Xavier Corouge, Group chief marketing and digital officer
  • Alexandre Crosby, Group chief product officer
  • Stéphane Deux, Group chief information officer
  • José-Maria Gonzales, managing director, cars business unit
  • Denis Langlois, Group human resources director
  • Yvonne Leuschner, managing director, vans & trucks business unit
  • Luc Péligry, Group chief finance officer
  • Franck Rohard, Group secretary general
  • Sheila Struyck, managing director, new mobility business unit

Additionally, A Group chief customer and commercial officer will be appointed in 2019.

After eight years within the Europcar Mobility Group, Ken McCall, Group deputy CEO, has decided to step down as a management board member, with immediate effect. The supervisory board thanks him for his strong contribution to the development of the Group over the last years.

Ken McCall will remain in charge of countries and operations until the end of the year and then hand over to Olivier Baldassari.

Baldassari is currently VP of operations and logistics for the U.S. at Rexel. He has a experience in operations and in technology as enablers of transformation, implemented across different business environment and cultures. Previously, he held different senior management positions at Rexel (in France and Southern Europe), Delphi Corporation, and at Smurfit Kappa.

A position of Group chief customer and commercial officer — with sales, marketing, and customers initiatives in this scope — has also been created. The creation of this position stems from the need to further improve the customer experience proposed by all the brands of the Group’s portfolio, and manage all the business streams which contribute to the Group’s topline under one strong leadership.

Fabrizio Ruggiero, deputy CEO and member of the management board, currently in charge of sales, marketing, customers, and low cost, will stay acting on this scope in the transition period.

Ruggiero will ensure full speed strategy deployment of all business units, as head of business units, as of December 1. José-Maria Gonzales, currently managing director of Europcar Mobility Group in Spain, has been appointed managing director of the cars business unit as of December 1 as well. Gonzales will accelerate the transformation of the historical business of the Group, relying on digitalization and lean structure programs.

The leadership of the other business units remains unchanged.

Alexandre Crosby, founder of Ubeeqo and leader of the connected vehicles program has been appointed Group chief product officer and will join the Group executive committee, as of December 1, reporting to Parot.

In his new role, Crosby will take all digital developments under his leadership, so as to ensure swift roll out and ramp up of strategic programs, such as click & go, connected vehicles, and Network as a Service (NaaS).

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