BOCA RATON, Fla. - Have you ever thought, "What will they think of advertising on next?" Wrap Media Group has answered that question. In a partnership with Budget Rent a Car of Atlanta, an independent Budget System Licensee, Wrap Media Group will wrap rental vehicles with the eye-catching SheetsTM Brand Energy Strips. For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle.
"Like many other entrepreneurial ventures, this was conceived on a cocktail napkin in a restaurant. We've developed a new and unique way for brands to interact with their consumer audiences," said David Berke, COO of Wrap Media Group. "The ability to integrate wrapped vehicles, product placement and online interaction into one solution is unparalleled."
These Sponsored Rental Vehicles can now be booked online at www.budgetatl.com for the initial campaign beginning in August and continuing to November 2011. Wrap Media Group will be offering brands the ability to advertise on thousands of rental vehicles in many other markets across the US and abroad once the initial campaign is underway.
"Our mission is to always provide the best value for our customers and this is another example of that," said Heather Etzler, Vice President and General Manager of Budget Rent a Car of Atlanta. "We expect a very positive reaction from our customers given that the vehicles are wrapped in good taste and SheetsTM is a new and exciting brand."
The Sponsored Rental Vehicles will also bring multiple other branding opportunities such as the ability to add short codes for text messaging campaigns, QR Codes, and coupons or product samples that will be placed in the vehicles as well as at the rental facilities.
"We recently began an aggressive marketing campaign and this concept was the perfect fit," said Warren Struhl, CEO of PureBrands, LLC the owner of SheetsTM Brand Energy Strips. "Not only will renters be getting a discounted rental rate and be exposed to our brand, these vehicles will also be seen by thousands of people traveling on roadways and at restaurants, shopping malls, attractions, parks, beachfronts and other popular destinations."
"The response has been amazing as we are currently in negotiations with major brands interested in launching campaigns both in Atlanta and in other locations across the country," added Matt Custage, Vice President of Wrap Media Group.