The Hertz Corp. unveiled a new discount program, Hertz Business Rewards, geared to benefit small- and mid-size companies and their employees.
The first among the program’s benefits is its free enrollment, and then businesses and their travelers will be able to earn credit toward free rentals.
On the program’s 15 Free Rental Days, companies can earn 15 rental credits — one credit per day — to exchange for a free rental day certificate. By joining, companies will automatically receive five rental credits plus an additional five if they enroll online.
Special offers will be available throughout the year along with member-only promotions specifically for companies enrolled, including up to 20% discounts on car rental rates all year long. Employees will be able to receive complimentary membership in the Hertz Gold Plus Rewards program which subjects them to benefits such as Gold Choice, Carfirmations via mobile alerts and eReceipts.
Additionally, employees can earn their own free rental days and access discounted rates for their own personal travel.
The revenue increase was driven primarily by a higher net revenue margin associated with two new subscription tiers launched in the second quarter.