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ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
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By meeting customers’ needs for connected mobility, brands can increase engagement and customer lifetime value simply by providing a relevant and welcoming option to their customers.
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An industry tech expert outlines the three most powerful technology trends markedly reshaping the industry compared to two decades ago.
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Beyond macro-economic fallout, the three types of rental car companies — corporate, independent, and franchised — would experience effects specific to their operations.
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2025 ARN Fact Book: Data integrity, lowball rates, government regulations, and online booking portals rank as primary areas of concern among car rental operators.
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2025 ARN Fact Book: Electric vehicles still must prove their reliability and worth in a fleet sector that puts rolling metal on the ground 24/7 for a demanding customer base.
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2025 ARN Fact Book: What do rental fleet operators see as the primary challenges on the tech and digital tools front?
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2025 ARN Fact Book: Rental car companies faced a varied revenue picture in 2024 spurred by a more competitive rate environment, single dollar lowball rates, and more cars meeting flatter demand.
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2025 ARN Fact Book: Rental fleet operators pursued a variety of strategies in running a right-sized fleet and remarketing vehicles at ideal intervals.
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2025 ARN Fact Book: Rental car operators assess fleet vehicle availability, purchasing, and incentives.
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